Flooring Underlayment Sales Help Fight Breast Cancer – floorMuffler

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Flooring Underlayment Sales Help Fight Breast Cancer

After another summer full of surprises, we have finally reached the first full month of fall. October brings more than just sweater weather and pumpkin flavored snacks. It’s Breast Cancer Awareness Month, and for many people, it’s the time of the year to remember those who have fought this harmful disease. The battle against Breast Cancer could not be fought without the dedication of organizations who research the disease. The progression toward a cure for Breast Cancer relies heavily on donations. According to Charity Navigator, charities raise around $6 Billion each year for Breast Cancer Research[1]. These donations allow researchers to discover new ways of detecting and treating Breast Cancer, ultimately saving countless lives.

The Floors for the Cure Foundation is a charitable foundation that supports organizations who research diseases including Breast Cancer. The foundation’s mission is to provide critical funding to organizations committed to the improvement of quality of life. The foundation was created with a particular emphasis on science and technology as these are key elements of research that improve lives around the world. Bruce Castor, the President of floorMuffler, founded The Floors for the Cure foundation in 2004, after his wife Joyce beat Breast Cancer. After witnessing the tremendous amount of perseverance Joyce needed to conquer the disease, Bruce decided it was time to help those who were in a similar situation. Over time, The Floors for the Cure Foundation expanded its focus and now donates to several organizations researching various diseases. Donations have been made to reputable organizations such as The Breast Cancer Research Foundation, ALS Association, The James Cancer Hospital and Solove Research Institute, Michael J Fox Foundation, Autism Speaks, The American Heart Association and many others.

FloorMuffler proudly contributes a generous portion of the company’s sales to The Floors for the Cure Foundation. Each purchase of a floorMuffler underlayment allows the company to donate more to the foundation and help more people in need. The floorMuffler team takes great pride in the fact that their hard work directly contributes to the fight against diseases. For example, floorMuffler National Sales Support Manager, Mike McKeage said, “Almost everyone knows somebody who has battled a harmful disease. That’s why we are so passionate about helping those who need it the most. Even our partners and customers are proud of the foundation, because they can relate to the foundation’s values.” Flooring installers, contractors, architects, and homeowners who use floorMuffler feel a sense of honor, knowing that they have contributed to the tremendous progress in disease research.

To honor Breast Cancer Awareness month and recognize the impact of the Floors for the Cure Foundation, floorMuffler is now offering a Limited-Edition pink variation of the floorMuffler UltraSeal. The underlayment’s label features the Breast Cancer Awareness ribbon as a reminder of the importance of helping those who battle the disease. Available exclusively on thehomedepot.com, a portion of each purchase of the Pink FloorMuffler UltraSeal will be donated by The Floors for the Cure Foundation. FloorMuffler provides a unique opportunity for you to help people in need while installing your new floor. The pink variation of the floorMuffler UltraSeal has all of the same specifications as the industry leading original green floorMuffler UltraSeal that has been trusted by contractors, installers, and architects for years. To learn more about the Pink FloorMuffler UltraSeal visit the Product Page on the Home Depot Website.


[1] Breast Cancer Awareness month. Charity Navigator. (2016, October 1). Retrieved September 29, 2021, from https://blog.charitynavigator.org/2016/10/breast-cancer-awareness-month.html.